1. Data Controller
The data controller for personal data collected on Digital Chameleon is the company BG STRATEGY SARL AU, with a capital of 10,000 MAD, registered at the Casablanca Trade Register under number 50075, whose registered office is located at 265 BD ZERKTOUNI 9EME ETG N°92, 20000, Casablanca, Morocco.
2. Collected Data
- Browsing data (visited pages, session duration, referral URL, anonymized IP address).
- Technical identifiers (browser type, operating system, device).
- Cookies and third-party trackers (Google Analytics, Facebook Pixel, LinkedIn Insight Tag, etc.).
3. Purpose of Processing
- Traffic analysis and improvement of user experience.
- Measurement of advertising campaign effectiveness.
- Personalization of content and marketing offers.
4. Legal Basis
- Explicit user consent for non-essential cookies and trackers.
- Legitimate interest for internal statistics and site security.
5. Data Recipients
- Internal marketing and data team of BG STRATEGY.
- Technical service providers and advertising platforms (Google, Meta, LinkedIn).
- Legal authorities, if requested in accordance with the law.
6. Retention Period
Browsing data and analytics cookies: up to 13 months. Advertising data (third-party cookie identifiers): 6 months from the last consent.
7. User Rights
Under GDPR, you can:
- Access your data;
- Request rectification or deletion;
- Object to processing or request restriction;
- Withdraw your consent at any time;
- Request data portability;
- File a complaint with the CNDP.
To exercise your rights, contact us at: social@bgs-ma.com
8. Transfers outside the European Union
Data may be transferred to servers of our service providers located in the United States. These transfers are protected by standard contractual clauses approved by the European Commission.
9. Security
We implement technical and organizational measures to ensure the confidentiality, integrity, and availability of data (SSL encryption, restricted access controls, regular audits).